For any global company, a rebranding project is nothing short of complex. From redefining your brand vision, mission, and values, to aligning tone of voice, colour palettes, the perfect logo and supporting assets. Every decision needs to resonate with your most important stakeholder: your customer.
But, executing your rebrand across multiple regions, channels, and assets is often the most complex part. It’s frequently considered last, not just because it comes last in the project timeline, but because it can feel overwhelming in both scale and scope.
As experts in marketing execution, we want to bring this element of your rebrand project to the forefront.
In this blog, we’ll share guidance on what to update, expected project timelines, and real-world examples of successful rebrand executions.
The Complexity of Delivering a Global Rebrand
So, it’s time to launch your new brand. But let’s be clear, this part is far more complex than it sounds.
You’ve finalised your new brand identity, but now comes the most demanding phase: implementation and delivery.
Rolling out your brand consistently, efficiently, and on time across every channel and touchpoint is no small feat. For large-scale organisations, this stage requires significant expertise, attention to detail, and sustained effort.
From experience, we know that when a large-scale company undertakes a rebrand or launches a new brand identity, the number of individual marketing and communication assets that require updating can range from 2,000 to 5,000+, and the timeline for this process can range from 3 to 12 months, or even longer
Few internal design studios have the resources, time, or experience to deliver these updates at scale.
These assets range from the obvious, to the obscure, but invariably always cover the following asset types:
Marketing Materials
- Product factsheets
- White papers, reports
- Slide decks (e.g., institutional investor presentations, sales decks)
- Event marketing materials (banners, pop-ups, promotional materials)
Digital Assets
- Website / landing pages
- Email templates (newsletters, campaigns, alerts)
- Social media profiles and content (headers, post templates)
- Online advertising (display ads, video assets)
- SEO metadata (branded keywords, page titles, descriptions)
Internal Comms
- Intranet branding
- HR documents (policies, onboarding material)
- Internal training materials
- Office signage and wayfinding
- Employee email signatures and templates
Planning Your Rebrand Project Timeline
A successful rebrand or brand launch takes time and it’s essential to be realistic about how long the process will take. One of the biggest factors? The volume and complexity of assets that need updating.
Engage the right partners from the very start. While you may be assessing your creative agency’s strategic and design capabilities, make sure to evaluate their delivery expertise too. Ask how they plan to manage a large-scale rollout across multiple markets and channels.
Even better, do your own research on marketing execution agencies (like leap) and speak to them directly.
Implementation shouldn’t be an afterthought. By considering logistics and execution early, you’ll avoid unnecessary delays and reduce risk as you move towards launch.
For example, we recently supported the rollout of a new brand design across 6,000 assets. The creative agency had delivered a 50-slide PowerPoint deck to guide implementation, but many of the slides weren’t compatible with the client’s content needs. Additionally, the templates hadn’t been properly built in the backend, which meant they weren’t usable at scale.
As a result, it had to go back for redesign – something that could have been avoided if our implementation team had been involved earlier in the process. This resulted in the delivery date for the project overrunning by 3 months!
Choosing The Right Partners
As we’ve alluded to, this isn’t just about choosing the right branding agency. Yes, they’ll bring your concepts and ideas to life which is crucial.
But when it comes to rollout, you need a seasoned marketing execution partner.
You can create the most meticulously thought-out brand but if you don’t deliver it consistently across all channels, is there much point?
leap’s Experience Executing Rebranding Projects For Global Organisations
With over 35 years of design studio and asset production experience, we’ve been helping leading brands review, re-format, and seamlessly update their multi-channel product, sales and B2B marketing asset inventories, following both global and regional rebranding initiatives.
Rebrand of a Leading Wealth Management Brand in the UK
For a UK leader in wealth management, we delivered a comprehensive brand update project involving over 3,000 documents across various formats—including advisor factsheets, product brochures, application forms, PowerPoint presentations and Word templates—all designed to integrate into the Seismic marketing optimisation platform.
This undertaking followed the merger and rebrand of two distinct companies into a single unified brand.
We meticulously redesigned all existing documents, aligning them with the new identity. This involved revamping layouts, colour palettes, typography and imagery to ensure a consistent and visually engaging brand experience. Using streamlined design processes and automation tools, we delivered all assets within a 16-week timeline, ready for launch.
A Global Investment Company’s Brand Repositioning Programme
Working with one of our long-standing clients, we supported a global brand repositioning programme with a dedicated asset review and design studio team, managing updates across both investment and real estate business units.
This six-month project was a collaboration between internal brand teams and external agency partners, with leap overseeing the entire execution phase and providing technical QC throughout.
We updated over 6,000 PowerPoint slides, Word documents, Excel charts and online marketing assets. The project also included the creation and launch of a global, on-demand collateral portal. This enabled sales and advisory teams to access brand-compliant materials for next-day delivery worldwide. All procurement was managed by leap under a single supplier framework.
