The challenge
After we delivered social video content for mobile screen consumption, wagamama presented us with an altogether bigger challenge. A 21m x 2m, 168 screen challenge to be exact, aimed at drawing customers to their airport restaurants.
Our approach
An enormous digital screen bank situated above their Heathrow Terminal 5’s restaurant was the perfect platform to highlight wagamama’s expanded menu offer. It certainly got our creative juices flowing. Filming in 4k on Arri Amira cameras, we showcased the fresh breakfast, lunch and dinner menus in mouthwatering detail.
The content was then adapted for the unique vertical split-screens at Gatwick and the D6 portrait screens in the airport’s lounges.
The outcome
Appetites were well and truly whetted by the big screen videos, and we added a little small scale spice to spread the impact, by extending the video content across wagamama’s social media and web channels.
Expertise required
- creative and design
- film and post
