The challenge
With an increased offer of own-branded landing platforms and credit cards, NewDay, a leading consumer finance provider, were in need of a digital production partner to meet the demands of their accelerated growth.
Our approach
We developed a multi-layered solution including internally-based, front-end design resources, an on-demand project management team and a specialist digital studio team.
Working closely with NewDay’s internal marketing and design teams, we created an effective partnership to manage and build eCRM communications across the entire NewDay product portfolio, delivering creative and design services, original videography, infographics, responsive template automation as well as seasonal and promotional eCRM campaigns.
The outcome
We are the preferred production solution for all NewDay product stakeholders, and as the company continues to grow they can rely on our proven and embedded partnership to underpin their marketing delivery requirements.
Expertise required
- digital and technology
- studio and production
