The challenge
Appointed as Jupiter Investment’s production services partner for Europe, our challenge was to ensure a seamless flow between their designated creative and media agencies and the mastering, production and distribution of all campaign materials.
Our approach
With consumer, trade and direct marketing channels for press, print, digital and out-of-home activity, Jupiter’s range of requirements is wide. Our dedicated client team used an online portal for the origination, build, testing and compliance of all assets. Shared with Jupiter’s creative and media agency, the portal centralised briefing, project tracking and approval.
The outcome
The efficient partnership processes we’ve established and refined allow us to take master assets and storyboards from the creative agencies and prepare HTML, press and print versions. Coordination of localisation, tagging and technical approval is managed through the asset portal, which also allows us to track and log progress when content is released to the European media owners.
Expertise required
- digital and technology
- print and promotions
- studio and production
