The challenge
Long positioned as the go-to waterproofing component for outdoor wear, Gore-Tex wanted to take centre stage rather than play a supporting role for other brands. Their creative agency AKQA Berlin turned to leap for the language and culture expertise to give international reach to their “Tested for Life” campaign.
Our approach
AKQA Berlin recruited a roster of influencers to put Gore-Tex materials through their paces and inspire new adventurers. We transcreated the influencer profiles – bios, tested products, short videos and inspirational quotes – for Gore-Tex’s global online platform and social posts and print ads across sales territories.
Our account team managed a seamless workflow from transcreation to production, ensuring all localised copy was linguistically QC’d at the reversioning phase, streamlining delivery and maximising cost-effectiveness.
The outcome
The success of our transcreation partnership led to wider collaborations with AKQA, with their Amsterdam team using our language specialism and support for focus group research and fully integrated advertising production.
Expertise required
- language and culture
