The challenge
Impressively, outdoor adventure brand Go Ape reached a 49% brand recognition through word of mouth. But they had greater ambitions. A new strategy was called for, and TV advertising was the obvious choice. After a successful pitch, our challenge was to create and and deliver their first nationwide TV campaign: #TakeTheFirstStep.
Our approach
Bringing our co-creative ethos to the project, the LEAP production team worked closely with Go Ape’s marketing team to get under the skin of the company’s brand and make our two-day shoot at the beautiful Leeds Castle Adventure location a swinging success.
We set up a five-camera shoot, arranging crew, kit, casting, and filming drone footage to bring our director’s treatment to life and capture the thrill and excitement of a zip wire flight through the trees.
The outcome
“We have really enjoyed working with leap on the #TakeTheFirstStep project. This is the first time that Go Ape has had a national TV campaign and it was critical that we got it right. From the very beginning we knew that the team at leap just got our brand. From conception through to direction and production, the team has been brilliant. Thanks leap for making our forest adventures look stunning!”
Paul Lymer, Marketing Director, Go Ape.
Expertise required
- film and post
