The challenge
Fenty’s “Beauty by Rihanna” UK launch was a crucial, high-profile moment for LVMH’s cosmetics portfolio. They needed a trusted partner to manage implementation, digital and print production and media delivery to strict timetables and exacting colour standards.
Our approach
We turned to our in-house beauty and fragrance experts bringing together a full-time account service team and quality control manager to deliver compelling assets for a media campaign, that included London Underground takeovers, outdoor proximity marketing and channel specific social content.
We also provided content to support a star-studded launch event with Rhianna at Harvey Nichols’ Knightsbridge store.
The outcome
With over 8.5m social impressions and huge media and consumer interest, the campaign ensured Fenty and Rhianna were the UK’s defining beauty presence during the launch period and beyond. The project was duly awarded ‘Product Launch of the Year’ at the Beauty Inc. Awards 2017.
Expertise required
- print and promotions
- studio and production
