The challenge
To attract high value customers from six key countries to its frequent flyer programme, easyjet needed premium marketing materials that broke with its core budget fare proposition while staying true to its brand.
Our approach
Working with easyjet’s lead creative agency, Havas Helia, we created direct marketing assets that brought an exclusive club feel, with personalised messaging and luxury materials.
A booklet was crafted through nine specialised production processes, including laser-cutting, black gloss foiling and a customised white ink on matte black finish. The iconic easyjet orange became the liner to an elegant black live-stamped envelope.
Personalised membership cards and letters from the easyjet CEO completed the package.
The outcome
Managing all mailing data, we delivered over 250,000 packs across six countries in four languages. A response rate of nearly 90% drastically exceeded expectations for the campaign’s ROI.
Expertise required
- print and promotions
