The challenge
Daisy Green relied on crowdfunding platforms to attract support for ambitious plans to spread Antipodean food culture across the UK capital. Concise, compelling videos were required for each round of fundraising.
Our approach
From their modest roots as a mobile kiosk, the Daisy Green Collection now occupies 11 uniquely designed restaurant and cafe sites, with extensions into lifestyle verticals. Their powerful brand story, identity and vision provides the perfect content for video. We worked with them to turn scripts and storyboards into an authentic reflection of their buzzing food offer and culture, with full pre-production, shoot, directing, edit and grade services.
Partnering for all three of their campaigns (with more in the pipeline) leap got under the skin of the Daisy Green brand and created a look and feel which provided the perfect showcase for the enthusiasm and passion of the company’s co-founder Prue Freeman, while filming around her busy schedule.
The outcome
leap’s first film for Daisy Green helped them rank within the top three fastest bond investments on Crowdcube, which they repaid two years early. Our second saw them pass the £1million mark in two days. Our third partnership was more successful still, helping raise £2.6million EIS funding on Seedrs in just two weeks – five times their initial goal – taking them over their £5m overal target. We look forward to helping them write the next chapter in their story.
Expertise required
- film and post
