The challenge
To ensure the COS values of simple, elegant style are reflected throughout the fashion retailer’s global communications, from in-store experiences and consumer marketing, to staff newsletters and magazines.
Our approach
As the specialist marketing transcreation partner to COS, the global fashion retailer, we created a dedicated central team to manage the company’s brand guidelines and market-specific customer feedback.
The team oversaw a network of fashion writers around the world who transcreated content for new season collection launches, and supported the company’s activities. Staff mood films were localised to cover the latest fashion ranges.
Results
With nearly 25 newsletters a month for 4 key markets and in-store signage translation in a further 14 languages, our team met high volume with high standards.
A consistent tone of voice connected with COS customers, employees and new brand fans, maintaining a connected, inspiring and on-trend experience in global COS outlets and offices alike.
Expertise required
- language and culture
