The Challenge
With a report to present to Aviva Investors showing growing interest in alternative income assets amongst insurers and pension funds, Financial Times company Longitude challenged us to create clear and engaging visuals to help communicate its complex findings.
Our approach
Our central design hub devised a concept and artwork style to harmonise with Aviva’s brand identity. We then drew on the talent of our roster of artists to create illustrations and infographics.
LEAP project managers organised the workflow and oversaw client liaison and approvals while our in-house designers and typesetters expertly combined textual and artistic elements to form an attractive printed brochure and online document.
The outcome
Our creative work made Longitude’s data and methodology tangible for readers, with illustrations and infographics clearly elucidating concepts from the report copy, and design and colours that resonated immediately with Aviva Investors.
Expertise required
- imaging and animation
