Weather is one of the main determinants of consumer purchasing behaviour, so for the British marketplace with its changeable weather, Moët Ice Impérial required a campaign that would target consumers when they would be most responsive to the messaging. Moët Ice Impérial is the first champagne especially created to be enjoyed over ice, so our studio and production team created weather-reactive digital OOH content for display on KR Media’s most technologically advanced panels in London and other major UK cities. When the mercury creeps above 22°C, the creative copy automatically changed to display the temperature-specific call to action.
Working with the static master images for the campaign, our artworkers used VFX techniques to create subtle ripples which would enhance the cool temptation of the scene’s swimming pool in the animated digital displays. Our other integrated teams provided additional support by handling the Moët Ice Impérial summer press campaign for weekly publication in luxury lifestyle magazines including Vogue and Tatler. And, our digital and technology division executed an online and mobile campaign adapting and supplying assets to News UK, Unruly, YouTube and Mobkoi. We are pleased to be a part of this leading-edge, multi-platform marketing campaign for the iconic Moët & Chandon brand.
