LEAP is proud to have served Clarins as their advertising production partner since 2009. Our dedicated account directors coordinated work on the multi-channel campaign for Clarins Double Serum, which included a series of testimonial radio ads for the skincare brand.
It makes my skin feel really smooth, hydrated, and dewy.
Clarins wanted to record the testimonials of women who love their skin care products but were not professional voice-over artists or actresses. Our producers organised the audio recording of four women to take place on a Saturday which made it easier for them to participate. To help them feel at ease with the process and achieve the best sounding statements about their experience using Clarins Double Serum, one of our producers assisted in the direction of the recording sessions. To complete the ads, we arranged for the recording of an introduction using a professional voice over artist and provided a music track to complement the bright and confident feel of the testimonials.
I look in the mirror and think, ‘Yeah, great!’
As part of the campaign, our post-production team also handled the UK versioning, technical QC and delivery of Clarins’ moving image ads for TV, VOD and social media. For the radio and video campaigns, our producers managed the clearance process ,ensuring a smooth path to approvals and broadcast. Our other integrated advertising teams handled the production and delivery of the press and OOH elements of the project.
It’s an essential for me — Magic in a bottle
For more information about our versioning services, watch our brief and informative video.
Get in touch to speak with our beauty brand account directors about your next campaign.