Each year, Veuve Clicquot hosts The Widow Series, an event which brings together creativity, heritage and design to pay homage to Madame Clicquot, the pioneering founder of the prestigious champagne house. Creative director and designer, Tom Hingston curated ‘Rebels’, the fourth installation which combined music, art, fashion, film and of course Champagne in a celebration of radical moments in British sub-cultures. Creative partnerships are at the core of the Veuve Clicquot’s programme, and as Loveurope and Partners (LEAP) embrace the same ethos, we were honoured to support the event through our work on their multi-channel marketing campaign.
Veuve Clicquot is part of the French multinational conglomerate LVMH, and LEAP are proud to be a longstanding production partner, working on marketing campaigns for many of their luxury brands. This was our first project for Veuve Clicquot. Our dedicated account managers worked closely with the brand’s marketing managers and coordinated activities across our integrated advertising production teams.
For the ‘Rebels’ campaign, our digital designers built animated content for banners, web-page takeovers, newsletters and other ads in key digital publications including Urban Junkies, Londonist, TimeOut, Wallpaper, and i-D to promote the pop-up event. As the campaign unfolded, our print and promotions teams handled press insertions and adapted the master creative for bespoke displays at outdoor sites in key areas throughout London’s coolest boroughs.
Hailed by Secret London as an unmissable cultural event, the six-room exhibition at Bargehouse SE1 included the contributions of photographic and filmmaking duo Warren Du Preez and Nick Thornton Jones, photographer Nick Knight OBE, coveted music label founder James Lavelle, installation artists Rebecca Louise Law and Anna Burns, menswear designer Liam Hodges, Savages’ singer Jehnny Beth with producer Johnny Hostile, Joe Goddard of Hot Chip, Robert del Naja of Massive Attack, light artist Chris Levine, legendary singer Nineh Cherry and Edinburgh-based band Young Fathers.
Framed as a metaphorical nightclub and a catalyst for great things, the marketing campaign for Widow Series IV ‘Rebels’ echoed the event’s trendsetting urban underground feel to attract hipsters, punks, musos, fashionistas, socialites, ravers, artistes, influencers and fans. The remarkable event lasted just three days but lives on across social media. We look forward to Widows Series V and future work with Veuve Clicquot. In the meantime, you can explore our news and case studies for more examples of our work for other LVMH brands.