We continue our series of interviews by introducing one of our digital people, Paul Gasson. Paul designs and creates online, animated web collateral including banners, web page skins and emails.
Can you tell us a bit about yourself?
I’m originally from Enfield, North London but moved out to Stevenage (St. Evenage if I want it to sound posh) about 17 years ago. I’ve always been creative, and I enjoy my current role within LEAP. I can be quite passionate, and my colleagues will regularly hear me getting flustered about the latest football score/story or some political argument that is being talked about on the office radio.
How did you get into the advertising industry, and how has your career path developed?
My first job was as a sign designer/producer, but I wanted a change and got into artworking. That soon progressed into becoming a Flash designer which then evolved into becoming an HTML5 Web Banner Developer. I’m now able to advise on the design of banners and how they can animate but will often work to storyboards provided by the client. My role is becoming more client-facing which I enjoy as I feel that I’m quite personable.
What do you enjoy most about your work?
I like the fact that I’m regularly creating stuff that can be seen globally, and I view my job as quite cool and cutting edge.
What’s the project you’re most proud of?
We were asked to come up with ideas and thoughts on how to animate a set of banners with a puzzle image for Jupiter Asset Management. It was quite a difficult but worthwhile project that we, as a department, all had a hand in. We all really liked the finished banners and the client loved them so much that we have been able to develop the creative idea across additional projects.
What’s your biggest motivation/how do you stay motivated?
Seeing my two boys happy is what keeps me motivated.
What advice would you give to someone just starting out in this field?
If you learn how to become good with code, you will always have a job. The world will always need coders because the internet and online communications will continue to grow.