Making the LEAP: Sophie Bubrick

Our Making the LEAP interview series features members of the team who’ve made the leap from their studies to a role at LEAP. Today we hear from Senior Luxury Account Executive Sophie Bubrick.

Sophie Bubrick

Can you tell us about your role at LEAP?

I am a senior luxury account executive managing campaigns across the luxury beauty, fragrance and alcohol sectors ensuring a seamless advertising production experience.

How did you get into the marketing industry?

I actually started my university career as a Psychology major. During this time I was taking marketing and advertising classes on the side. I discovered that this is what really interested me, and I received my Bachelor of Business degree in Marketing. Delving into consumer behaviour, market research and brand management courses were among my personal favourites.

How did your studies help prepare you for your career?

My passion for luxury marketing developed during my academic year abroad in Florence, Italy where I studied and worked in luxury digital marketing within the hospitality and fashion sectors.

Florence is the birthplace of several luxury fashion houses that continue to dominate the marketplace today, such as Gucci, Salvatore Ferragamo and Pucci. As an American, the experience offered me a powerful perspective into the craftsmanship, heritage and impact of these Italian brands. I became eager to join the luxury marketing industry during a pivotal time which has given rise to the need to adapt to the digital space and rethink market strategies to resonate with future audiences.

Sophie Bubrick in Florence, river and buildings in background

What do you most enjoy about your work in marketing?

In my role, I most enjoy learning about how luxury brands leverage different media to communicate their brand story and value. In general, I love to learn which premium industries are gaining market share in 2023 and beyond, as well as discovering the integrated marketing communication strategies used to drive their success.

What is the project you’re most proud of so far?

I really enjoyed working across our clients’ holiday campaigns as it was a great opportunity to work directly with our brands on some of their most exciting creative for the season. There is a diverse demand for our production services, allowing me to work across all touchpoints for delivery – press, moving image, radio and OOH.

Is there something your colleagues might not know about you?

I am a huge Arctic Monkeys fan. I was in the top 1% of Artic Monkeys listeners on Spotify. I’m looking forward to seeing them at a London gig this summer.

What advice would you give to someone interested in working in this field?

My piece of advice would be to have an enthusiasm for trends and digital communities that inspire you. Being able to think strategically about a niche that piques your interest is crucial to staying in tune with effective marketing, as is developing a rich understanding of the most important element: the consumer.

Find out more about the LEAP team in other interviews on our website.

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