John Lewis – Man on The Moon
(You didn’t think we could get through December without mentioning this, did you?)
There have been a few grumbles in Adland as to whether the annual John Lewis Christmas advert has lost its “pizazz”. Sure, they’ve recycled the same formula year after year, but they have still managed to get the entire nation talking (and crying). Whether or not this is directly correlated, the upmarket department store experienced record sales on Black Friday, and we’re sure the figures are set to exceed targets for Christmas too.
Now that’s advertising that works.
Aldi – Man on The Moon Spoof
In this fantastic spoof, Aldi pays homage to the aforementioned John Lewis. It’s a wonderfully informative ad for stargazers who are wishing (on a star?) to save a penny or two on telescopes this Christmas. Get them while stocks last!
Sainsbury’s – Mog the Cat
Sainsbury’s have given John Lewis a run for their money since last year’s Royal British Legion ad. Following on from their success with charitable partnerships they have teamed up with The Children’s Society and created an appropriate ad to match. They’ve also taken a leaf from John Lewis’s book and have begun selling toy Mogs in Sainsbury’s stores with all proceeds going to charity – a fabulously devious plot to entice kiddies and parents alike.
For a few of the dog lovers out there it seems this ad hasn’t quite hit the spot, but being the second most talked about Christmas ad (Behind John Lewis), you can’t argue with results.
By Abbott Mead Vickers BBDO
Lidl – School of Christmas
Lidl decided to break away from traditional Christmas ads appealing to our deep felt emotions and and went for a more comedic approach instead. Relieving the nation of it crying duties, Morrison’s light-hearted humour gives us a bit of a giggle and a reason to remember them this Christmas.
Mulberry – #MulberryMiracle
Continuing with the ‘it’s only a bag’ theme from last year, Mulberry made a risky move in replacing Baby Jesus himself with their coveted accessory. This ad is a brilliantly executed piece of very British humour for a very British brand, and stands out amongst most luxury brand advertisements.
Edeka – #Heimkommen
This late addition to the Spectacle of Christmas adverts from German supermarket Edeka has just overrun John Lewis as 2015’s most talked about ad of the season. Edeka pulled on our heart strings just that little bit harder than anyone else this year and really hit home on the topic of loneliness amongst the elderly at Christmas.
By Jung von Matt
Spanish Lotto – Sorteo De Navidad
Leo Burnett (Madrid) have followed suit in the long form Christmas ad department, but we think this is by far a shot above the rest. The Spanish Lotto chose to continue with last years theme of sharing at Christmas, like many others. However, what sets this work apart is the sensitive understanding not only of workplace dynamics and relationships but also the relevance that the lottery can, and does have within them. Our friend’s across the pond have definitely set the bar high for next year.
By Leo Burnett Madrid