In Belvedere’s biggest marketing initiative to date, the LVMH-owned vodka brand is one of the main sponsors of the highly anticipated new Bond film, SPECTRE. With Mexican actress Stephanie Sigman fronting the campaign, the extensive advertising runs across press, digital, out-of-home, cinema and TV.
The Bond franchise has been deemed as cinema’s marketing equivalent of the Olympics, making it important for brand partnerships to be selected carefully, ensuring that they enhance the film as well as the products. The release of Spectre is a cultural moment across the globe and Belvedere recognise what a privilege it is to be involved with this.
Given the spy’s penchant for “shaken, not stirred” vodka martinis, the partnership is a natural fit for the luxury brand. In the short time the global campaign has been live, Belvedere has already seen staggering results in brand recognition, global awareness, social activity, and of course sales.
Naturally for a campaign of such enormity (in terms of scale, expense and brand reputation), in addition to extremely tight schedules and confidentiality, Belvedere needed a trustworthy and dependable production partner they could rely heavily on.
Given our track record with the brand, as well as others in the LVMH group, Belvedere selected Loveurope as their production house of choice to deliver their exciting advertising across all channels.
Loveurope is thrilled to hear the impact of the campaign has already “exceeded expectations”, and looks forward to developing the relationship moving forward.