New business Win: Supporting Lily’s Kitchen in their first-ever ATL advertising campaign

As part of their first ever above the line advertising campaign with a spend of £1.5 million, Lily’s Kitchen appointed Loveurope as their trusted production partner.

Lily’s Kitchen are celebrating all of the little things British pet owners do out of love for their beloved furry friends. Being a pet parent is full of funny, endearing and downright ridiculous moments, and this organic pet food brand want to help them say “It’s not loopy, it’s love”. We helped to amplify this campaign strapline through engaging digital content based on master campaign creative.


Alongside an extensive outdoor campaign, we worked with the brand to produce press spots and branded gifs. As production partner on this campaign, we were responsible for delivery to multiple publications ensuring brand consistency as well as creating animated GIFs to reach consumers across both YouTube and Facebook. We worked directly with the marketing and design team at Lily’s Kitchen to ensure these assets amplified the campaign messaging, fitting in alongside the wider out of home and press coverage.


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