Financial services company NewDay commissioned LEAP to produce a variety of branded digital and print collateral in celebration of their partnership and support of Pride in London and Leeds. Our studio created artwork and designs which were used by our print and promotions experts to produce vinyls for installation on the walls and windows of NewDay’s offices. NewDay also shared our digital designs on their social media channels, Linkedin and Instagram.
NewDay’s LGBTI+ colleagues and allies have been the driving force of the company’s Pride agenda, so the digital designs feature the faces and inspirational quotes from members of their staff and reflect the company’s message of inclusivity. July 2019 marked the first year that NewDay colleagues, along with family and friends, participated in the Pride Parade in London and the rainbow colours will remain on display to coincide with Leeds Pride in August.
We are pleased to continue to work with NewDay as their digital production partner as well as in support of their employee and community programmes such as International Women’s Day and their charity Christmas Challenge.
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