LEAP has served as the UK advertising production partner to LVMH for more than a decade. We provide integrated advertising production services to adapt and deliver master creative content for any media platform required. Recently, our luxury Account Directors supported vintage Champagne brand Dom Pérignon with a cinema advertising campaign.
LEAP’s longstanding expertise with commercial clearance workflows enabled us to efficiently obtain the required approvals from the Cinema Advertising Association.
Our Film and Post-production experts provided technical quality assurance checks to ensure the ad would meet the requirements for UK playouts, organised the Dolby-certified audio mix session to prepare the ad’s soundtrack for cinema and delivered the assets to the media owners for release.
With international travel curtailed by covid constraints, Dom Pérignon’s brand managers entrusted LEAP with the responsibility of attending the sound mix on our clients’ behalf. This was especially important for this particular campaign because the creative is a collaboration between Dom Pérignon and Lady Gaga. The bold soundtrack combined with mesmerising visuals are key to the power of the campaign. Also essential for the maximum impact of the ad was to preserve the secrecy of the creative throughout the adaptation process. LEAP’s secure workflows ensured there would be no leaks ahead of the cinema release.
The Dom Pérignon cinema commercial debuted in the UK with the screenings of Spencer, a historical fiction drama about Princess Diana and House of Gucci, starring Lady Gaga.
LEAP is pleased to continue to support the luxury houses of LVMH with UK advertising production services.