The spotlight is on brands and companies to be more sustainable – but are your creative partners exceeding sustainability expectations?
EcoVadis, the largest sustainability ratings company in the world, have awarded LEAP with silver medal accreditation. This certification places us in the top 5% of companies within the Advertising and Market Research Industry and the top 25% of 75,000+ companies assessed worldwide across all industries.
Procurement teams at over 600 multinational companies use EcoVadis ratings to make purchasing decisions. Our sustainability score lets decision-makers know that LEAP is committed to maintaining high standards of corporate social responsibility with regards to the environment, labour and human rights, ethics, and sustainable procurement.
Valuing, Measuring and Achieving Sustainability
Why Does Sustainability Matter?
A 2019 Nielsen study found that 73% of consumers around the world are willing to change their consumption habits to reduce their environmental impact, and sales of sustainable products have grown by nearly 20% since 2014. In the same year, HSBC’s Made for the Future report revealed that nearly a quarter of the 2,500 organisations surveyed reported that sustainability was crucial for recruitment and retention. In Kantar’s 2020 follow up study, researchers found that of the 2,600 business decision-makers surveyed in 14 markets, 85% saw environmental sustainability as a priority.
Businesses are discovering that sustainability matters to their customers, employees and stakeholders, but what about the bottom line?
A McKinsey Global Survey found that 22% of more than 2,000 companies surveyed realised modest or significant value from sustainability programmes within five years. Forty percent expected their sustainability programmes to generate modest or significant value in the next five years. Businesses that are improving their environmental, social and governance practices are reaping the financial rewards.
Not only is sustainability good for people and the planet, it’s also good for business!
Keeping Tabs on Supplier Sustainability
Consumers and businesses increasingly recognise the value of practicing and promoting sustainability, but assessment can be a complex subject both in terms of defining the scope for discussion as well as the measurement of performance. Some may emphasise environmental impact while others place equal weight on social issues. Some focus on a company’s own activities while others extend scrutiny to supply chains.
Since its founding in 2007, EcoVadis has grown to be the world’s largest provider of sustainability ratings. Their methodology is built on international sustainability standards, including the Global Reporting Initiative, the United Nations Global Compact, and ISO 26000, covering 200 spend categories and 160+ countries. Furthermore, it is supervised by an international scientific committee. In addition to producing sustainability scorecards, the assessment process includes benchmarks and best practices to support improvement efforts.
LEAP Silver Medal Sustainability Accreditation
As a company, we have already taken many steps to reduce our environmental impact as part of our journey to net zero. We have been supporting many of our clients, such as those in the finance sector, by reporting on business practices that relate to sustainability commitments within the framework of our client-sited managed studios as well as other procurement requirements.
We are pleased that our sustainability efforts also align with the goals of those of our clients, Clarins, LVMH, and Shiseido Group, who are members of the Responsible Beauty Initiative.
LEAP has provided integrated advertising production services to the premium beauty and fragrance sector for more than a decade, and our EcoVadis accreditation further strengthens our production partnerships.
We are very proud of our Silver Medal Sustainability accreditation. For EcoVadis to certify that we are in the top 25% of more than 75,000 companies around the world and in the top 5% of our advertising industry peers is an incredible achievement. Sustainability is becoming increasingly important across the marketing industry, and we look forward to developing our production partnerships and shared sustainability goals with clients old and new.
Looking for a production partner aligned with your sustainability values?
Get in touch with our client services team.
