Our digital team has recently designed and built a microsite for ICBC Standard Bank (ICBCS) to promote their presence at the EuroFinance conference in Barcelona. During the conference, ICBC Standard Bank highlighted its specialism in emerging markets space, particularly in FX and exotic market currencies, commodities and the Belt and Road research.
Conference attendees were invited to visit the microsite via iPads provided at the ICBC stand and sign up to receive more information including insightful white papers. This lead-generation strategy enabled the bank to follow up with all the users who left their contact details on the day and after the event. A very simple but really effective solution