LEAP Language and Culture welcomes new Transcreation Account Manager

The LEAP Language and Culture team is pleased to announce the appointment of Virginia Álvarez as Transcreation Account Manager.

Virginia is fluent in Spanish and English, and she also speaks French and Italian. She brings a wealth of experience in international marketing communications including translation, transcreation, copywriting, cultural consultation, multilingual SEO, quality control for multilingual versions of creative and strategic content as well as account management. Her clients include top international agencies and brands seeking to optimise their global campaigns across print, digital and broadcast.

Language Services Director, Vandana Pankhania says, “We are delighted to have Virginia join our team. Her energy and passion regarding intercultural communications is a great asset, as is her interest and knowledge across the various fields of integrated production services. She tackles multi-market campaigns with an ease and professionalism that suits our clients well”.

Virginia says, “Languages and communication are my passion, and I am very excited to work alongside the wider team of producers and designers at LEAP to provide an integrated service that adds value to our clients’ offering and allows them to connect with customers around the globe through creativity and cultural sensitivity”.

LEAP’s Language and Culture team approach any transcreation challenge with the key concept: Think Culture First. We drive international campaign success through our global network of over 3,500 local market experts. Our account managers provide centrally-managed, dedicated support and quality control to facilitate smooth workflows, across all time zones. Get in touch to discuss your next global campaign.

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