Hackathons have grown in popularity as an exciting way for companies, venture capitalists and even entire industry sectors to quickly develop software, product designs or other innovations through organised sessions of intense collaboration. Producing a brand, printed collateral and even merchandise to promote the name and themes of a hackathon helps to give these events a sense of occasion, camaraderie and focus. For a company-wide hackathon, the production and display of printed promotional materials can help transform these sessions into an immersive experience that energises participants.
When NewDay organised Hack Eight, their second annual hackathon, they asked LEAP to assist with the creative development in NewDay’s LEAP-managed studio as well as take care of the artwork, setup and installation of printed collateral through our Studio and Production and Print and Promotions teams. LEAP supported NewDay’s hackathon with the production of brochures, wall and window vinyl graphics, life-sized logo models and even one-metre tall lettering for Hack Eight.
Over the course of five days, more than fifty NewDay colleagues split into eight teams to take on eight challenges focused around some of the key mandates at NewDay in the areas of customer service, loyalty and customer acquisition. As one senior manager explained, it was “an opportunity for NewDay employees to create initiatives to drive forward our digital business and most importantly improve the journey for our customers!”
Participants expressed their enthusiasm for their hackathon experience. One participant said, “The NewDay team really raised the bar with the organisation, branding and execution of this event!”
Another participant added, “The NewDay Hackathon was one of the best things I’ve been involved with in recent years. Massive thanks to all who made it possible, you did an amazing job!”
Hack Eight’s judges selected three winning teams, so it’s clear that the event was a resounding success. LEAP is proud to have contributed to the look and feel of this fantastic event.
If you’re organising a hackathon, get in touch with our client services team to discuss your requirements for print and design production services.
