Working across time zones can feel like navigating a puzzle… Tricky, unpredictable, and occasionally frustrating. But for leap, it’s a challenge we’ve been cracking for years.
From the bustling streets of New York to the fast-paced hubs of Asia-Pacific, we’ve built a reputation as a marketing execution partner that bridges borders and time zones with ease.
Based in London, we’ve fine-tuned our workflows and communications to support our global clients, especially those in the Asia-Pacific region and the North America. With smart systems, agile teams, and a lot of experience, we’ve turned the complexity of global collaboration into a seamless, streamlined experience.
London as the Global Hub
At the heart of our operations is our London studio, where we’ve extended our working hours from 7 am to 7 pm GMT. This gives us significant overlap with both Asia-Pacific (GMT+8) and the US (GMT-5 to GMT-8), providing key windows of opportunity for communications. Whether it’s a kick-off meeting in the morning or a review call in the evening.
For our Asia-Pacific clients, we routinely coordinate during the 3 pm to 6 pm GMT window, aligning with late afternoon hours in markets like Singapore, Hong Kong, and Sydney. Meanwhile, our US clients benefit from our head start. East Coast partners wake up to completed tasks, while those on the West Coast gain a full day of production progress by the time they log on.
And when work comes in outside of London hours? No problem. Briefs submitted overnight are flagged and acknowledged within two hours of our return, ensuring swift, reliable communication.
Tailored Processes for Global Collaboration
We understand that no two clients operate the same way, which is why our service level agreements (SLAs) are always tailored to individual needs. But some fundamentals remain consistent: clear communication, responsiveness, and flexibility.
We schedule regular catch ups based on your time zone and preferred frequency – weekly, fortnightly, or monthly.
Our project managers are always accessible – no gatekeeping, just direct and efficient contact. And when urgent matters arise, we’re prepared to extend our hours and act fast, ensuring nothing slows your momentum.
Our Digital Toolkit
Central to our operations is the use of the Monday Work Management system. It’s our central hub for briefings, approvals, conversations, and progress tracking – and it’s built for a global audience. With dashboards that automatically align to local time zones and tools like Gantt charts and audit trails, every stakeholder stays aligned and informed, no matter where they’re based.
We can prioritise access and visibility based on region or department, so everyone sees what they need, when they need it.
Local Know-How is Key
leap’s international success also comes down to our network of local specialists. From translators and copywriters to our in-house Language and Culture team, we ensure that creative isn’t just delivered – it resonates. For example, while a campaign might originate in London, we collaborate with local experts in Asia or the US to adapt and refine messaging for cultural relevance and impact.
This is especially critical for clients operating in multilingual or culturally diverse markets, such as the Hispanic segments in the US or across Asia-Pacific regions. Our native insights ensure your creative speaks the local language – literally and figuratively.
Trust, Speed, and Scalability
Clients from across the globe, particularly in high-stakes sectors like finance, insurance, telecoms, and luxury, rely on leap for fast, dependable delivery. Whether we’re handling a high-volume rollout of 1,200+ deliverables or finessing CGI for a boutique campaign, our teams work with unmatched agility and precision.
We’re also fluent in global business – from invoicing in multiple currencies to understanding regional pricing models and commission structures. Our goal is to simplify, not complicate.
Building Global Relationships
At the end of the day, our business is built on relationships. We’ve earned the trust of partners across continents by consistently delivering high-quality work, on time and with a positive attitude. That trust has led to long-term partnerships and genuine friendships. Whether it’s a Zoom call with a client in Singapore or a pub lunch with US partners visiting London.
Need an experienced global marketing execution partner?
Let’s talk. Wherever you are in the world, leap is ready to be your marketing execution partner. Offering a service that is seamless, efficient, and always with a human touch.
