We were tasked with creating a campaign strategy and messaging framework to establish our client Salesforce Commerce Cloud, formerly Demandware, as the thought leader in their field. Specialists in cloud-based retail solutions, they enable businesses to unify their online and physical sales points to create a seamless customer experience.
Our solution was to develop a long-term, innovative campaign around industry thought leadership, driven by content and communications crafted for senior decision-makers to help them adapt and remain at the forefront of the competitive and demanding retail sector.
We focussed on providing genuine, insightful content around being ‘Future Ready’ to build relationships and develop trust among both potential customers and key industry influencers. Having written the ‘Future Ready Retail’ white paper to define the concept of being ‘Future Ready’, we then commissioned an international research report on digital commerce, involving 7,000 millennials.
These insights then evolved into targeted lead generation campaigns, sharing papers on retail insights based on our research and supported by a wealth of digital assets and events.
From this, the Future Ready microsite was born. By creating a hub to showcase industry leading insights and for influencers to share their knowledge and predictions, we positioned Demandware as the thought-leader in future-proofing businesses across Europe, highlighting their ability to help businesses adapt and remain at the forefront of the competitive and demanding retail sector.
Read more about the success of the campaign and all the elements involved in the full case study.