LEAP has partnered with the Financial Services Forum to present a webinar for their members. The Importance of Global Brand Storytelling in Local Markets will help finance sector marketers learn how to make global brand stories resonate better in local markets. Simply said, translation isn’t enough.
During the webinar session scheduled for 3 March 2022, LEAP Language Services Director, Vandana Pankhania will share experiences from working with clients across a range of sectors to demonstrate the value of cultural consultancy, transcreation and localisation.
Vandana has more than fifteen years of experience as a language adaptation specialist and is passionate about helping clients communicate effectively across languages and cultures. Working with our Transcreation Account Managers and our world-wide network of more than 4,500 local market experts, LEAP’s Language and Culture team approach each project with the key concept: Think Culture First.
This guiding principle has driven global campaign success for a multitude of clients. Here are just a few examples:
Transcreating the International Women’s Day campaign for TikTok.
Localising trailers for Amazon Prime Video.
Ensuring brand cohesion for the AXA XL Catlin merger launch.
Supporting fashion brand COS across internal and external comms.
LEAP’s integrated advertising production teams work together with our Language and Culture team to optimise international campaigns across print, digital and broadcast formats. We provide centrally managed, dedicated support and quality control to facilitate smooth workflows, across all time zones.
Attendance of The Importance of Global Brand Storytelling in Local Markets webinar is only open to FS Forum members, but you don’t have to miss out.
Get in touch with Head of Group Marketing and Business Development, Jo Merecido to arrange a further discussion with Vandana Pankhania.
