From Leap day to LEAP Day

Celebrating the LEAP Year

2020 is a Leap Year. Instead of the usual 365 days, we get an extra day, a Leap Day. For us, it’s always a LEAP Year so, to mark the LEAP Year as a special occasion, we’ve planned a few treats for our colleagues.

We love a happy coincidence, so it was a pleasant surprise to discover that 29 February has its very own Leap Year cocktail. You may remember that our production office relocation in the summer of 2019 brought us to Hayward’s Place, the site of the original vaults of the Nicholson Gin distillery. As it happens, gin is the key ingredient in the Leap Year cocktail invented in 1928 by Harry Craddock, the legendary barman of the Savoy Hotel. The recipe first appeared in 1930 in The Savoy Cocktail Book.

The Clerkenwell stills are long gone but as luck would have it, we helped to create and launch the brand for a new gin, Marlow Distillery. We even commissioned a few bottles of small-batch gin for special occasions. On Friday 28 February, we will clock off a little earlier to allow our staff to enjoy a cocktail hour to launch the LEAP Day. Why not organise a LEAP Day party where you are?

Leap Year Cocktail

1 Dash Lemon Juice

1/3 Gin

1/6 Grand Marnier

1/6 Italian Vermouth

Shake well and serve in cocktail glass. Squeeze Lemon peel on top.

Leap Year Cocktail Party

What will you do with your extra day?

A Leap Year should be more than an occasion for cocktails, so the managing partners of LEAP have decided to give each employee an extra day of holiday to enjoy in 2020. The official Leap Day may fall on a Saturday, but LEAP employees will get to take their Leap Day off when they choose. What could your company do with an extra day?

LEAP have a lot of enthusiasm for the Leap Year, so we’re taking the fun to social media. LEAP would love to transform 29 February from an ordinary extra day into an extraordinary extra day. We’re inviting our staff, friends and family to come up with fun ways to spend the Leap Day and share the joy on social media. Share your plans in the lead up to the day and share your photos and videos of what you got up to on 29 February or in the days following the official Leap Day.

Will you spend the day binge-watching a boxset or going in goal in a friendly football match? Will you be taking the dog on a countryside jaunt or lounging over a long pub lunch? Whether it’s a day for painting the town red or painting a mural on an old shed, join us on social media.

We’re @loveuropeandpartners and @leapchichester on Instagram or @Loveurope_uk and @leapchichester on Twitter. Add the hashtags #LeapDay #LEAP #LeapYear #whatwillyoudowithyours #wwyd. 

There’s one extra day this year; what are you going to do with yours?

Make your Leap Year a LEAP Year and speak with us about integrated marketing production services.

Leap Year Bottles

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