When Rihanna’s new Fenty Beauty range was set to launch in the UK, the campaign managers looked to us to provide industry-leading quality, project management expertise and an assurance of expedient delivery for their campaign. We were proud to showcase this exciting new partnership across digital and print media.
Making use of more than a dozen master creatives, we worked with the campaign manager to develop creative for the UK market.
Under tight deadlines and requiring approvals from the brand teams for Fenty US and UK plus Harvey Nichols and Rihanna, we adapted creative for portrait, landscape, digital and print formats. Hundreds of posters lining Knightsbridge London Underground station greeted crowds of RiRi’s fans gathering for Fenty’s exclusive launch at Harvey Nichols.
Key to this exciting new beauty brand is the expansive range of foundation colours which offers a much closer match to a wider range of skin tones. Thus, it was vital to maintain exceptional attention to detail in the creative executions.
We provided visual quality assurance for each asset from matching the product shades with models to press pass management with colour specialists to ensure all colours were on-brand and approved by all parties.
On top of this, we helped spread this campaign across social media with channel-specific adapts for Facebook, Instagram and Youtube getting more than 8.6 million impressions.