TVC Reversioning and Release for Dolce & Gabbana – Light Blue
We’re continuing to support Dolce & Gabbana’s UK marketing campaigns by ensuring the high quality and timely release of their latest campaign for their new fragrance Light Blue. For this product launch the TVC was booked for an initial run of three weeks across TV and Video on Demand, and an extra three week Video on Demand run in June.
We were responsible for ensuring the TVC assets were reversioned to the right legal compliance notations for each channel. Our experienced account management team then managed their approval through Clearcast and supplied material to a variety of stations to ensure the smooth and rapid roll-out of this campaign.