As LVMH’s trusted production partner, loveurope have worked on numerous multi-channel campaigns for their portfolio of luxury brands, but our press project for Capture Youth was our first for Dior Skincare. Capture Youth is a new range of preventative anti-aging skincare products featuring model/actress/author/brand ambassador Cara Delevingne. The range of specialised serums and an anti-oxidant creme have been developed to fight against the appearance of signs of aging and are aimed at women in their thirties.
For the UK launch of Capture Youth, we created the master print and adapts for six national titles. Our colour mangers worked closely with Dior to ensure that the colours matched the proof from Paris while our account managers ensured a smooth production and delivery process.
Our other recent work for Dior has supported the launch of Dior Rouge across UK press and out of home. We have also provided a range of services for the cross-media UK campaigns for J’adore Gold and men’s fragrance Sauvage including adaptations, production and delivery for TV, VOD, press, print, and OOH.