British diver, social media megastar and LGBT+ advocate Tom Daley is a brand ambassador for British Lion Eggs. His favourite egg recipes are included on the brand’s website, and he even presents instructional videos for egg-based recipes on their Instagram and YouTube channels. British Lion Eggs commissioned LEAP in partnership with Total Media to produce digital marketing content for their campaign, ‘Proudly British Lion Eggs for Pride’.
Our digital designers worked closely with the brand to incorporate their logo, written copy and a video featuring Tom Daley with his poached egg sandwich to create the online ad. We adjusted the video’s size and shape to fit the technical specifications of the banner ad, incorporated the rainbow colours of the Pride flag and animated the elements to come together in an appealing way.
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