With more branches than all the UK’s bank and building societies put together, Post Office is a central part of British society. Its social purpose, customer focus and wide range of services make it an important part of daily life for millions of people.
When Post Office decided to bring their home insurance offer in-house, they asked LEAP to help them to design a brochure and communication template assets that would ensure that policies were clear and simple to understand for their customers.
The nature of its business moves with the times, but Post Office maintains a distinct tone of voice across all of its services and platforms. Friendly, straightforward and creative, Post Office finds memorable ways to communicate with customers. Our challenge was to bring this to life in their home insurance communications, ensuring clarity and consistency across brochure designs, letterhead documents and email templates.
Insurance can be a minefield of exclusions, small print and caveats, so meticulous and responsive project management was vital across concept, design and proofing. We worked closely with the Post Office team to ensure their offer was clear, easily understood and navigable at each stage of the customer journey. The result was a suite of communication assets with a bright design that reflects the upbeat tone of Post Office’s messaging. It delivers the legal information that customers need with layouts that enhance the clear, honest language that they love.
Karen Jowett-McEntee, Senior Product and Propositions Manager shared her praise,
It was a real pleasure and advantageous to work with Sara and the team at LEAP as we relaunched our Home Insurance products. With a focus on working collaboratively, LEAP’s key strength was their ability to act swiftly; turning around change requirements and volunteering creative solutions which ensured that the tone of voice and simplicity remained a reliable constant.
It’s a great outcome all round. Post Office protect their customers with a new insurance offer; we protect the brand that keeps their customers loyal.
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