We’re thrilled to announce that we’ve been signed as a trusted transcreation partner for global fashion brand COS. Best known for embodying simply elegant style infused with a relaxed, functional flair, we are helping this brand to speak in their own voice to customers and staff in multiple, diverse markets across the world. Maintaining the right tone of voice in all communications is vital to a brand connecting with current loyal customers as well as inspiring new fans, from in-store experiences to newsletters and magazines, which is why COS have enlisted our transcreation services. Our language specialists work with local transcreation experts in each market to enable COS to always be themselves in every market.
As part of this partnership we will be responsible for a host of marketing collateral, including in-store comms, weekly newsletters, new season kick off films and additional market support in multiple European and Asian markets. We transcreated in-store signage for branches in over a dozen different countries to ensure customer on-brand messaging, clear navigation and customer services guidance, including the brand’s launch in Slovenia. We are further helping COS to inspire their customers with localised newsletter copy to maintain the brand’s relaxed, sophisticated voice across all comms; we transcreate content around themes like new product launches and COS’s ‘Things’ section, where they discuss the art, architecture and design spots which have been inspiring their designers.
For staff members we also localise the mood films of new season collections, ensuring a cohesive understanding of latest designs and trends in branches around the globe. Finally, we also provide ad hoc language support services such as shaping the specific brand voice for COS’s launch in Korea. This included brand guideline documentation, partner brand guidelines and market specific customer service responses for email communications.