In Spring 2019, luxury skincare brand, Clarins introduced a new addition to their collection of premium products. As their integrated advertising production partner, we supported Clarins with the launch of Super Restorative Rose Radiance through a multi-channel marketing campaign in the UK.
Our dedicated account managers coordinated work across our integrated production teams to create versions for TV and VOD as well as digital adaptations for social media marketing and in-store display. This involved working with the client’s master creative to create versions with British voice-overs and adapting files to comply with the technical QC requirements for UK broadcast and social platforms.
Our experienced TV administrators took care of the clearance process in accordance with the legal requirements for beauty advertisements, which include statements about a product’s effects on the appearance of the skin. We then delivered all files to the media owners, on time and on budget.
We have been the advertising production partner to Clarins since 2009, and you can find out more about our work with the brand in these posts.