Loveurope and Partners (LEAP) have been the integrated advertising production partner to Clarins since 2009, supporting the beauty brand with adaptations and delivery for the UK market across press, outdoor, digital, broadcast, social media and in-store.
For the latest Clarins Double Serum campaign, our dedicated account managers coordinated work across a multi-channel moving image campaign for UK distribution. Our post-production producers cast and recorded a voice-over artist, in keeping with the tone of the master creative as well as the style of the local market. They also took care of negotiating usage rights and fees.
Our experienced TV administrators handled the clearance process to make sure that the commercial would be approved for broadcast. This is particularly important for beauty products such as Clarins Double Serum which includes messaging about the product’s effects to reduce the appearance of ageing.
Working with the master creative, our editors and producers provided versioning services for commercial broadcast in the UK including technical QC and delivery. They also created a series of four adaptations of varying durations to meet the requirements of the social media marketing and in-store display platforms.
We are pleased to continue to support Clarins with their multi-channel advertising campaigns by providing fully account-managed integrated advertising production services. For more information about our playout and versioning services, watch our video.