While a lot of attention is paid to the round up and review of hotly anticipated Christmas commercials from major retailers, other marketing platforms are also getting their own sprinklings of seasonal sparkle. LEAP’s integrated advertising production teams have been working to deliver holiday joy for our clients across multiple sectors and media channels.
Our Imaging and Animation team at Flirt Soho kicked things off in late summer and early autumn. Our artists, reps, producers, and editors have been working with BBH and their supermarket client to develop the storyboards and animatics that have evolved into a rallying cry for the unstoppable spirit of Christmas. They’ve also been illustrating concepts for online ads promoting a leading battery brand.
The festive season is a particularly important time of the year for the fragrance and beauty sectors as premium skincare and fragrance products are popular Christmas gifts among UK shoppers. LEAP’s fragrance and beauty Account Directors have been marshalling studio resources to prepare a range of seasonal marketing materials. First to be released was the Clarins Festive Wonders campaign which our Film and Post team adapted from the client’s master creative for UK websites and social channels.
Since the ending of lockdown restrictions brought a cautious return to the high street, what better way to spark the excitement of in-person Christmas shopping than a pop-up shop? This season, Harrods is hosting a special pop-up store for Dior. And, as Dior’s UK marketing production partner, LEAP oversaw the production of promotional taxi wraps, a Financial Times cover wrap and a limited-edition creative OOH execution for sites near the Knightsbridge luxury department store.