Volkswagen have a long and multi-award winning creative relationship with their agency adam&eveDDB. The challenge was to help protect this brand investment, whilst servicing the individual demands of the local retailer network. Our solution was to establish VW AdZone, a dedicated LEAP studio based within the agency that is singularly focused on retail implementation. This groundbreaking studio solution delivers highly-crafted tactical advertising within the price and time constraints of a large franchised retailer network.
Adzone manages daily requests for tactical production support across press, OOH, DM, banners and e-DM channels. To support these studio processes, we developed RMS tracker, a dynamic and highly automated online project management tool which streamlines the advertising processes of over 250 separate dealers. This innovative solution has delivered a 60% improvement in response times and 45% saving in budget since inception and has helped ensure that adam&eveDDB can deliver VW the highest standard of tactical retail marketing support in the UK.