Thames Water is the UK's largest water and wastewater services provider, supplying around 2.6 billion litres of tap water each day to nine million people. After an extensive review and repositioning of their offline brand, Thames Water commissioned LEAP to develop their digital brand guidelines to bring the new brand to life online with a more customer-focussed approach.
We started with a full audit of existing platforms, applications and content generation processes to identify any design constraints. We then developed a new information architecture including wireframes to demonstrate how the branding would evolve to work successfully across the digital space. Our Digital Visual Standards Guide (VSG) provided a detailed explanation of how to implement the Thames Water brand in a responsive digital landscape and featured a library of user interface components. This was supported with a series of onsite workshops with the Thames Water team to ensure the new designs were implemented smoothly. The project was so successful that we were subsequently commissioned to refine the UX journeys of a number of other websites in the Thames Water portfolio.