Inspiring an agency – the creation of Spark Life

In the midst of a period of rapid growth which saw Spark44 quadruple in size between 2015 and 2018, Ralf Specht, CEO, wanted to create something that would capture and continue the convention defying vision and innovative spirit of the people based in the agency’s nineteen offices around the world. Spark44 thus appointed Loveurope and Partners to create Spark Life, an inspirational special edition booklet.

Working in partnership with the agency, we took the stories and testimonials contributed by the team members, managers and even entire offices of Spark44 and we commissioned illustrator Vic Lee to weave them together through the artistry of his intricate illustrations. We also provided artist and production management to facilitate the design, layout and illustration of Spark Life.

As an integrated production services partner, we were able to handle the creative production process as well as take care of the litho printing and binding of the special edition booklet with our original Heidelberg printing press and other specialist equipment. Upon completion, we managed the delivery of two thousand special edition booklets for distribution amongst Spark44 staff from Sydney to São Paulo, Toronto to Taipei, Madrid to Mumbai and everywhere in between.

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