Localisation and Versioning for Prime Video Promo Content

In the booming global SVOD market, local audience attraction is a vital competitive driver for platform owners. Amazon Prime Video needed a production partner that could meet their requirements for speed, agility and quality assurance. LEAP’s extensive experience with international versioning workflows enabled us to accommodate the high volume and quick turn-around timings of Prime Video’s trailer campaigns as well as selected multichannel above-the-line campaigns. Following a competitive pitch, Prime Video appointed LEAP to provide promotional content editing, re-versioning and language localisation services for their European and Nordic territories.

LEAP’s integrated production teams work around the clock on time-sensitive and short notice deadlines, driven by new releases and launches. Our post-production team adapt and edit master creative assets, adding relevant localised branding. Our language and culture experts provide sense checks, and if required, transcreate subtitles and voice-overs.

LEAP’s dedicated approach enables rapid project turnaround and ensures the delivery of sensitively crafted, high-quality promos. Since 2020, we have delivered progressive year-on-year cost savings plus time-to-market efficiency gains, supporting our client through a period of unprecedented subscriber growth.

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