Weather-reactive marketing for Moët Ice Impérial

Weather is one of the main determinants of consumer purchasing behaviour, so for the British marketplace with its changeable weather, Moët Ice Impérial required a campaign that would target consumers when they would be most responsive to the messaging.

As the first champagne created to be enjoyed over ice, Möet Ice Impérial invited a refreshing campaign. LEAP created weather-reactive digital OOH content for display on KR Media’s most advanced panels in London and major UK cities. Our VFX artworkers enhanced the appeal of the original static master images with subtle yet inviting pool ripples. We then added a special call to action which would automatically appear when the temperature rose above 22 degrees.

Our integrated teams also delivered a summer press campaign that kept Möet Ice Impérial in luxury lifestyle magazines including Vogue and Tatler, while digital assets were adapted and supplied to News UK, Unruly, YouTube, and Mobkoi.