Miss Dior shines in Piccadilly Lights takeover

LVMH luxury fragrance house Dior commissioned LEAP’s integrated advertising production teams to support the UK launch of Miss Dior Eau de Parfum. ‘Wake up for Love’ starring Natalie Portman required versioning production for TV, VOD, press and OOH with the added excitement of preparing a DOOH takeover of London’s Piccadilly Lights.

The unique requirements of the iconic DOOH location didn’t faze the LEAP production teams. LEAP’s editors produced video adaptations to deliver four different creatives that would meet the technical specifications of the site and the strict creative guidelines set by Westminster Council, while our account directors obtained the required approvals from the media owner to allow our client’s campaign to shine.

LEAP also handled versioning, technical QC, clearance, TV admin and delivery to adapt the client’s master creative film for UK commercial and sponsorship broadcasts. And our reprographics and colour experts ensured that press and printed outdoor ads truly evoked the beauty of a thousand colourful flowers. This was particularly important for the special triple page booking with sampling activity which showcased the fragrance launch in Vogue.