Delivering Infiniti Cars across Europe

We served as dedicated production partners to CP+B and Infiniti Cars in Europe, providing them with a managed compliance, multi-channel adaptation and asset supply resource. We also provided on-demand support across agency creative services including CGI and retouching.

To service such a fast-paced account, we built a dedicated account team to work with CP+B London and the central and local brand teams. On a daily basis, this LEAP team managed local talent casting, usage negotiation and rights management, in-market recording, content reversioning and localisation. The team also handled broadcast and radio compliance (Clearcast, ARPP etc.), and through our production facilities, they organised the centralised supply of approved material to stations, publishers and outdoor contractors throughout the UK and Europe. Our proactive, transparent and fully-integrated solution between creative and production delivered high levels of client service and quality.