LEAP coordinated the multichannel campaign launch for Givenchy L’interdit starring Rooney Mara across TV, VOD, press and outdoor. Our integrated advertising teams handled broadcast clearance, versioning edits, TV admin as well as reprographic adaptation, quality assurance and delivery to media owners. The London focal point of the campaign, a domination of Oxford Circus Underground Station required LEAP’s special combination of resources to target audiences in Europe’s busiest shopping district.
LEAP’s designers created a 3D render of the central London transport hub and transformed the client’s master artwork into a fully immersive space. Then, our production teams deployed posters, videos, and vinyl appliques to six key sites within the station enabling countless visitors to lose themselves briefly in the forbidden Parisian underworld.
The next year, Givenchy commissioned LEAP to produce and deliver the follow up campaign, adding eye-catching bus wraps. Hitting the streets during the pre-Christmas season, the bus routes served the busy Central London shopping hub and extended to trendy East London postcodes, including our own in Clerkenwell.