When premium cosmetics brand Fenty launched their ‘Beauty by Rihanna’ brand in the UK, they turned to our specialist in-house beauty & fragrance experts to manage the campaign implementation, digital and print production and media delivery for this critical and high-profile project.
To allow us to adapt multiple creative assets, under strict timing schedules and to the exacting colour standards demanded by the US and UK client teams, we dedicated a full-time account service team and quality control manager to Fenty. In addition to the central media campaign, we also managed the production of specific content to support the UK launch event, featuring Rihanna at Harvey Nichols flagship Knightsbridge store. This included London Underground takeovers, outdoor proximity marketing and channel-specific social content which generated over 8.5m impressions over the launch period. So successful was the project, that it was awarded ‘Product Launch of the Year’ at the Beauty Inc. Awards 2017.