Bringing Dom Perignon x Lady Gaga to cinema audiences

LEAP has served as the UK advertising production partner to LVMH for more than a decade. Thus, our Luxury Account Directors were perfectly placed to serve as creative guardians for Dom Perignon’s exclusive partnership with global icon, Lady Gaga for their joint cinema advertising campaign.

Preserving secrecy throughout the adaptation process was key to maximising campaign impact, and LEAP’s secure workflows ensured there were no leaks to spoil the premiere. Our longstanding expertise with commercial clearance procedures enabled us to efficiently obtain the required cinema advertising approvals. Our film and post-production experts provided technical quality assurance checks, organised the Dolby-certified audio mix and delivered the assets to the media owners. Furthermore, Dom Pérignon’s brand managers entrusted LEAP’s Luxury Account Directors to attend the sound session on the client’s behalf to sign off the final elements for the high-profile campaign.