Transcreation and SEO for Luxury Property Development

Antares Barcelona, an Odile Decq designed luxury property development, wanted to attract international investors. Specifically, they needed a transcreation partner who could provide an account managed service along with an exacting combination of specialist expertise – in-market Russian transcreation, luxury property sector copywriting, and multilingual SEO.

A client recommendation led them to LEAP. Our transcreation account managers organised website transcreation which reflected the brand’s tone of voice – ‘understated modern luxury’. Once the Russian website was built, our in-market team carried out thorough in-situ linguistic checks to make sure the copy was error-free and provided a seamless user journey.

Antares Barcelona also wanted to run a PPC campaign in Russia to coincide with their website launch. Taking as reference the UK PPC campaign, our SEO expert in Russia carried out keyword research and transcreated the English language ads into Russian. This ensured that the ad copy would contain the appropriate keywords as well as resonate well with the target audience. The efforts would result in strong online performance in terms of impressions and the click-through rate of potential buyers.

LEAP’s centrally-managed language production services ensured a smooth-running workflow, including client care, efficient progress, and quality assurance, and Antares Barcelona were delighted with the result.