Navigating a smooth course to TV broadcast for Fred. Olsen Cruises

For advertisers promoting themselves without the resources (and costs) of a retained creative agency, it can be challenging to navigate the technical, logistical and regulatory route to get their message to their intended audience, particularly where TV broadcast is concerned. As experts in providing integrated advertising production services, we are very active in supporting a wide range of clients with TV admin, compliance and delivery for broadcast.

Working in partnership with Total Media, we help brands like Fred. Olsen Cruises get their commercials to air. For clients like these who produce their own videos, our in-house post-production specialists provide added reassurance as well as technical expertise to conduct quality control checks and provide any necessary fixes. Using the master creative, we make and deliver broadcast-ready files.

Fred. Olsen’s summer sponsorship campaigns for Sky and STV required QC, clearance, clocking and delivery of fifteen idents across a number of stations. We managed the process seamlessly, avoiding any holdups or late copy fees for the advertiser.

Our experienced post-production producers and TV administrators take care of the file submissions and clearance paperwork process. We’ve built strong working relationships with account managers in media agencies, clearance organisations and our broadcast playout partners. This ensures we can provide a smooth-running pre-approvals process and the timely delivery of commercials for broadcast. Over the past couple of years, Fred. Olsen Cruises and Total Media have entrusted LEAP to look after the TV admin, compliance and delivery for several commercials running across multiple broadcast channels, and we look forward to helping with their next campaign.

For more information, watch our short video about the services we provide as part of our fully account-managed playout process. Speak to one of our account managers to discuss how we can help get your next campaign on air.

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